Workaday Services was founded in March 2016 by Sarah Merchant.

Since then, it has evolved to provide several different services, everything from online bookkeeping to general virtual assistance to social media management and training. Our current focus is Instagram Engagement, which is a specialist part of an overall social media strategy plan.

We work primarily with, and through, social media agencies and PR agencies who wish to offer Instagram engagement as part of their social media packages. We are happy to work directly with brands too though.


Sarah Merchant

I’m a lover of books, and colour, and believe strongly in doing what you love. I worked in the corporate world doing customer service, accounting and administration roles for over 15 years, before turning my focus to social media.

While I love the amazing views in town (I live in a small oceanside city on Vancouver Island in British Columbia, Canada), I live with my iPhone in my hand, scrolling endlessly through Instagram.

Nominated for New Business of the Year in the Canadian Mompreneur Awards 2017.
Nominated for New Business of the Year in the Campbell River Chamber of Commerce Awards 2018.

Social media is a huge part of modern business, and not only do you need to have an active presence on the bigger platforms, but you also need to actually be social in order to get the best returns for your business. We love to do that part, so let us help you present the best brand experience possible.